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week 6-Understanding still images
Comments (3) | Wednesday, July 27, 2011
For this week, our task is to choose an advertisement and discuss about it. So I choose a creative campaign advertisement from Zaini( a chocolate brand).
Agency: Leo Burnett, Milan
Executive Creative Director: Enrico Dorizza, Sergio Rodriguez
Art Director: Milos Obradovic
Copywriter: Andrea Rosagni
Illustration: Studio Ros
Photography: Studio Ros
The communicators of this advertisement is Zaini. They hires the advertising agency(Leo Burnett) to creates this advertisement and send their message to the public through a creative advertisement hoping that it can grab the public attention and attract people to buy it.
2. What product or service is being advertised?
The product being advertise is a chocolate brand by Zaini. They use cute animal character with a huge popping eye to advertise their product, with the tagline below “Kofli, chocolate with coffee inside” in order to give more information about the product-which means there is surprise in the chocolate.
3. What are the demographic and psycho graphic characteristics of the audience at which the advertisement is aimed?
This kind of advertisement can be publish in many kind of way. So the range of audience is wide. It mainly targeted to chocolate lover that like coffee too,or perhaps anyone that enjoy chocolate that is mix with other ingredients.
The gratifications and needs in this ad might not be very clear.But, this is the way I see and interpret it:The advertisement shown is for those who wanted to have a snack or sweet to wake them up during the boring moment.The clue is the exaggerating popping eye and the tagline below-“Kofli, chocolate with coffee inside”
5. Do the Non-verbal cues in the picture contribute to the non – verbal message?
Yes, the picture contribute to the non verbal message which with the pictures that show the animals ((chicken, fish and rabbit) that is made from chocolate eye popped out after they add in the coffee as one of the ingredient.But without the tagline below, it is quite hard for consumer to figure out the message Zaini wish to bring out.
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Week 5: Film Appreciation: Thin Red Line
Comments (3) | Friday, July 15, 2011
The Thin Red Line is a 1998 American war film which tells a fictional story of United States forces during the Battle of Mount Austen in World War II. It portrays men in C Company, and in particular, those soldiers played by Sean Penn, Jim Caviezel, Nick Nolte, and Ben Chaplin.
In every movie, the director had about 10minutes to introduce a few things.
The Main character, The Reason of him in the movie, The Settings.
When? Was it a story talking about the future? Was is about the pass? Or the story is in this century of time. Where? The director trying to let the audience know where is the story happening. Some country on earth? Outer Space?
Why and How about the story line. Why is he the main character or How did the incident happened causing the rest of the story line.
In this movie, The Thin Red Line.the first 10 minutes of the movie, clear can be identify the main character, as well as the Time, Place, etc.
The main character was clearly show because he appear on the screen the most and he was the most out-standing among the rest.
The shots of the calm forest, river scenery and Indigenous peoples's actions told us this happened some rural area on earth.
Slowly it start to tell that the story was relate to World War II, that told us the date of the story.
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Week 4: Critical reading of characters
Comments (3) | Thursday, July 14, 2011
We came across with characters and deal with the stereotypes they represent and resist when we watched a film. This week, our task is about how we are going to read the characters and the stereotypes they represent and resist can spark critical thinking from the movie "Titanic".
(Reference from Wikipedia)
1.Who are Jack Dawson and Rose Dewitt Bukater?
Jack Dawson portrays as a poor, penniless artist who has won the ticket with his friend in a poker game and travels as a third class passenger in the RMS Titanic.
Meanwhile. Rose Dewitt Bukater is a 17-year-old pretty girl, who is being forced into an engagement with Ruth by her mother which can maintain their high-class status after her father’s death. She boards the RMS Titanic as a first-class passenger.
2.What stereotypes do Jack and Rose represent?
As for Jack Dawson, he portrays as a poor young man by carrying an old rucksack when the time he was to board onto the RMS Titanic with his friend. Besides, this could also be shown by the drawing material, the charcoal and plain papers. We can also tell that he is poor by the costumes he wears, which is always over-sized and loose.
On the other hand, Rose Dewitt Bukater, who represents the rich, upper class lady through her costumes and accessories which is always in elegance look. Furthermore, this also can be shown while the time she is sorting out her collections of paintings by “Picasso” while she's in the "Millionaire Suite".
3. Is he and she good or bad?
Both characters are considered as protagonist (except the part where Jack already knew Rose was engaged and still tries to get in between Rose and her fiancé.)
4. What complexities do he and she have, if any?
Rose did not respect his fiancé and did not tell her fiancé the truth.
5. Back up statements with evidence from the film.
This could be showed from the morning scene where the sun light sparks in to the room where Rose and her fiancé are having breakfast together. She is angry after her fiancé had told her that he knew what has happened at the dock last night. Rose warned her fiancé not to spy on her.
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Week 3 : Effect of semiotic systems on human behavior
Comments (3) | Saturday, July 9, 2011
Do semiotic systems have any effect on human behavior? The answer is Yes!
We can find out that semiotic system in design, advertising or multimedia have the effect on human behavior. A design or an advertising: the image, the sign, the narrative or the myths surrounding us will influence our behavior by way of "codes"
Woman who want to look glamour in photo, they may posture like the photo below. Therefore sometime fashion advertising do effect human behavior. : )
Here another example of the effect of semiotic systems on human behavior- :
*Different countries have different culture which will effect the meaning of thumb up.*
You can just show a thumb up to answer the question which mean "GOOD" when someone ask: "How your exam?"
In the the famous social networking service, Facebook. You will able to see the button below in everywhere of Facebook, like fan page, photo, comment, status.....
They make use of human behavior which is thumb up hand gesture to design a LIKE button. Since thumb up is one of our behavior in daily life, so we can immediately get to know that what the function of the button.If we were exposed to different signs, our lives be different. For example, another sign which can strongly bring our the meaning of LIKE. Facebook LIKE button may change.
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Week 2: The study of signs and their meanings
Comments (3) |
Pierce had many different types of sign but the 3 most important are:
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