For this week, our task is to choose an advertisement and discuss about it. So I choose a creative campaign advertisement from Zaini( a chocolate brand).
Agency: Leo Burnett, Milan
Executive Creative Director: Enrico Dorizza, Sergio Rodriguez
Art Director: Milos Obradovic
Copywriter: Andrea Rosagni
Illustration: Studio Ros
Photography: Studio Ros
Their tagline, “Kofli, chocolate with coffee inside.”
1. Who are the communicators?
The communicators of this advertisement is Zaini. They hires the advertising agency(Leo Burnett) to creates this advertisement and send their message to the public through a creative advertisement hoping that it can grab the public attention and attract people to buy it.
2. What product or service is being advertised?
The product being advertise is a chocolate brand by Zaini. They use cute animal character with a huge popping eye to advertise their product, with the tagline below “Kofli, chocolate with coffee inside” in order to give more information about the product-which means there is surprise in the chocolate.
3. What are the demographic and psycho graphic characteristics of the audience at which the advertisement is aimed?
This kind of advertisement can be publish in many kind of way. So the range of audience is wide. It mainly targeted to chocolate lover that like coffee too,or perhaps anyone that enjoy chocolate that is mix with other ingredients.
The gratifications and needs in this ad might not be very clear.But, this is the way I see and interpret it:The advertisement shown is for those who wanted to have a snack or sweet to wake them up during the boring moment.The clue is the exaggerating popping eye and the tagline below-“Kofli, chocolate with coffee inside”
5. Do the Non-verbal cues in the picture contribute to the non – verbal message?
Yes, the picture contribute to the non verbal message which with the pictures that show the animals ((chicken, fish and rabbit) that is made from chocolate eye popped out after they add in the coffee as one of the ingredient.But without the tagline below, it is quite hard for consumer to figure out the message Zaini wish to bring out.
The communicators of this advertisement is Zaini. They hires the advertising agency(Leo Burnett) to creates this advertisement and send their message to the public through a creative advertisement hoping that it can grab the public attention and attract people to buy it.
2. What product or service is being advertised?
The product being advertise is a chocolate brand by Zaini. They use cute animal character with a huge popping eye to advertise their product, with the tagline below “Kofli, chocolate with coffee inside” in order to give more information about the product-which means there is surprise in the chocolate.
3. What are the demographic and psycho graphic characteristics of the audience at which the advertisement is aimed?
This kind of advertisement can be publish in many kind of way. So the range of audience is wide. It mainly targeted to chocolate lover that like coffee too,or perhaps anyone that enjoy chocolate that is mix with other ingredients.
4. Which needs and gratifications are addressed in the advertisement?
The gratifications and needs in this ad might not be very clear.But, this is the way I see and interpret it:The advertisement shown is for those who wanted to have a snack or sweet to wake them up during the boring moment.The clue is the exaggerating popping eye and the tagline below-“Kofli, chocolate with coffee inside”
5. Do the Non-verbal cues in the picture contribute to the non – verbal message?
Yes, the picture contribute to the non verbal message which with the pictures that show the animals ((chicken, fish and rabbit) that is made from chocolate eye popped out after they add in the coffee as one of the ingredient.But without the tagline below, it is quite hard for consumer to figure out the message Zaini wish to bring out.
Posted by Lim Yan Shan (1101108871)
1. The communicator is Zaini, great and humorous ads for Italian chocolate brand.
2. The little round balls of chocolate filled with coffee is being advertised.
3. The target audience of this advertisement are children, chocolate lover and coffee lover.
4. The main needs and gratifications don't addressed in the advertisement. But the funny and creative idea shows the traditional chocolate figurines made with the "bulging" eyes, as the effect of caffeine and with the tagline, 'Kofli, chocolate with coffee inside". It promote the chocolate with coffee inside and it made people smile and have a good day when eat their chocolate.
5. Yes, we can see a chicken, fish and rabbit made with chocolate and with the white chocolate for the eyes in the advertisment. It remind us just how stimulating such a snack can be, we’re shown images of standard chocolate easter animals with eyes bugged out as if they’re all hopped up on caffeine. If only one could really buy these caffeinated chocolate animals.