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Week 1: Intro to semiotic studies

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Basically , semiotic is the study of signage.
SIGN

The basic unit of meaning, at least in Saussure's version of semiotics, is the Sign. A sign is anything that makes meaning. Or in Umberto Eco's clever formulation,
"a sign is anything that can be used to tell a lie." 

So how does semiotic play a role in text?

The basic, most fundamental form of sign, that is, of the relation of signifier to signified, is denotation(which is the literal meaning of a sign.), 

example: the word "rose" literally signify a type of flower.But semiotic start to be interesting when it explores connotation.
When it comes to connotation, rose can means passion or love.
Another example,

the word"GAY",literally it means that guy love guy,but in connotation it can have another meaning,it means happy.


~This is the article posted by YanShan(1101108871)

4 comments:

Yeah, I'm agree with Yan Shan. Semiotic can be described as the study of signs. BUT not the signs as we normally think of the signs, but the signs in much context that includes representing a separate and special meaning. For example, a semiotic of a text. Semiotic in text can instead of many themes and general meaning with the way produced the signs or conventions. The text is a sign to explain as a phenomenon of semiotic language. It connects the meaning of the text and character. In conclusion, a sign is anything that really can makes meaning. =)

I do agree with both of you as what have been stated above. In the other way, semiotics do represents the study of signs and sign-using behavior. It was defined by one of its founders, the Swiss linguist Ferdinand de Saussure, as the study of “the life of signs within society.” As what YanShan has been mentioned above, Saussure's 'theory of the sign' defined a sign as being made up of the matched pair of signifier and signified. Just take for an example of the word “God” which is used as the signifier, I can sure most of our people will definitely recognized this word as a part of our language. However, the signified applied to someone who is Muslim and Buddhist will happen to be different in the other way round. This is because there is no agreement as what “God” means among both cultures. There’s still would be difference appeared even if they share some understanding of “God”. Therefore, their degree of ‘shareness’ may reflects their potential of communication with each other but their degree of ‘difference’ may reflect their potential of misunderstanding. Hence, my conclusion is, ‘sign’ happened to be in various form.

Semiotics is concerned about the meaning-making and representation in many types of forms, and one of the forms is ‘TEXT’.

Ya, i agreed with the post on how semiotic play a role in text.

The statement :The basic, most fundamental form of sign, that is, of the relation of signifier to signified, is denotation(which is the literal meaning of a sign.

Based on my understanding on that statement. I give an example here. Like the text "Mouse" (signifier) is normally mean the small mammals (signified). Besides that, one signifier may have many signified for example mouse also mean the computing pointing device. However for the denotation for mouse are dirty, black or maybe mickey mouse!

:)

x3 (x three?)
>< (more than less than?)
O.o (O dot o?)
=) (equal to close bracket)

What are these??

These are sign / symbol / semiotic playing a role in text / font.
Other than semiotic in just text which carry another meaning, people are using their creative using these symbol and text creating something which carry another meaning.

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